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About Supermood

by Lenah




Our concept is to combine natural skincare, overnight recovery and rejuvenation with edible beauty products into a holistic beauty experience.

Our holistic beauty philosophy is built on three foundations

Nurture is represented by our natural skincare products. Effective, but free of all the nasty ingredients.

Nourish is our edible beauty products, such as supplements and our beauty chocolates.

Recover has products designed to enhance the quality of your rest, and help you recover and rejuvenate while you sleep.

Our current product lines are Egoboost, Beauty Sleep & Youth Glo.
They contain serums, creams, cleansers, supplements, aromatherapeutic items, masks and peels.

Supermood combines natural skincare with edible beauty and therapeutic beauty products into a holistic beauty concept.

Our mission is to design seriously effective natural beauty concepts without being serious.

Supermood is a highly effective, natural alternative for women who prefer established premium brands, but value natural ingredients.


Founded by Anne Kukkohovi – a Finnish entrepreneur who – prior to founding Supermood – worked in the fashion industry as a model, in an advertising agency as an art director and most recently in broadcasting in Finland as the host of Finland’s Next Top Model, as well as various other TV shows.

During this time, Anne encountered a lot of different concepts and wondered why there’s no brand that approaches beauty as a truly holistic experience.

“One wonder serum cannot solve anything if you don’t take care of yourself” Anne thought, and started to develop the concept of Supermood to improve the quality of life, with products that are designed to work in combination with how people maintain their skin, sleep, and eat.